home buying and selling is faster, more complex, and
more competitive in every way.
Our goal is to
make the process a little easier for you. The first
step is choosing the right REALTOR®.
fast-paced market place, home buyers and sellers
need more than just a REALTOR®,"
said Toni Sherman, CRS. "Home buyers and
sellers need a professional with unique training and
know-how to create opportunities, identify potential
pitfalls up front, and make the transaction an
unqualified success. Home buyers and sellers need a
Certified Residential Specialist."
president of the Council of Residential Specialists,
the organization of the nation's top 5% of REALTORS®,
says agents who hold the Certified Residential
Specialist Designation have experience, commitment
and advanced training to help home buyers and
sellers get the most out of their real estate
1. EXPERIENCE - To
earn the Certified Residential Specialist (CRS)
Designation, every REALTOR®
must have significant experience and volume of real
2. ETHICS - Every
CRS Designee is required to maintain membership in
the NATIONAL ASSOCIATION OF REALTORS®
and to abide by its strict Code of Ethics.
3. A FOCUS ON HOME
BUYING AND SELLING - To help make the home buying
and selling process more rewarding, every CRS
Designee must have a proven track record in the
business, as well as advanced education in related
areas like finance, technology and marketing.
EXPERTISE - The training available to CRS Designees
includes a strong focus on technology and its
applications in the real estate business.
5. AN ABILITY TO
MAXIMIZE PROFITS AND MINIMIZE COSTS - Every CRS is
trained to help clients understand the local market,
screen prospective buyers and sellers, negotiate in
the best interest of the client, and ultimately
ensure a successful home purchase or sale.
Sherman says the
rare combination of education and experience makes
the Certified Residential Specialist more than just
another real estate agent. "I encourage
consumers to discover the difference a CRS makes and
how enjoyable and successful a real estate
relationship can be. A CRS will help make your
buying or selling experience a successful one."